Broken Link Outreach Template

Broken Link Outreach Template

Broken link building is one of the highest-converting outreach tactics because you are helping the site owner fix a problem on their site.

How to Find Broken Links

1. Use a tool like Ahrefs, Check My Links, or Screaming Frog to find broken outbound links on target sites
2. Focus on pages that link to content similar to yours
3. Verify the broken link still returns a 404 error before reaching out

Template: Standard Broken Link Outreach

Subject: Broken link on your [topic] page

Hi [Name],

I was reading your article on [topic] at [their page URL] and noticed that the link to [broken link anchor text or destination] appears to be broken — it returns a 404 error.

I thought you would want to know since it is a helpful page for your readers.

I also wanted to mention that we have a similar resource on [your content topic] at [your URL] that covers [brief description]. It could work as a replacement if you are looking for an alternative.

Either way, hope the heads-up is useful.

[Your Name]

Template: Multiple Broken Links

Subject: Found a few broken links on [Their Site]

Hi [Name],

While browsing [Their Site], I noticed a few broken links on your [topic] page at [URL]:

1. [Anchor text] — links to [broken URL] (404)
2. [Anchor text] — links to [broken URL] (404)

I know how frustrating it can be to discover broken links. If you are updating that page, our resource on [your topic] at [your URL] could be a good fit for replacing [specific broken link].

Happy to help identify any other issues if useful.

[Your Name]

Success Tips

• Always verify the link is actually broken before sending
• Be genuinely helpful — the broken link notification is the value, not the pitch
• Do not pressure them to use your content as the replacement
• Follow up once after 5-7 days if no response