Broken Link Building
Learn what broken link building means in SEO, how to find dead links on other websites and offer your content as a valuable replacement resource
Broken link building is a link acquisition strategy that involves finding dead links on other websites and reaching out to suggest your content as a replacement. The approach works because you’re helping webmasters fix a problem on their site while earning a backlink. The process starts with identifying resource pages or content in your niche, checking for broken outbound links, creating or identifying matching content on your site, and then contacting the site owner with a helpful suggestion. This technique has high success rates because it provides clear value to the webmaster. Tools like Ahrefs and Check My Links can help identify broken link opportunities at scale.