Link Reclamation
The process of recovering lost backlinks or claiming links from unlinked brand mentions
Link reclamation involves recovering backlinks that have been lost or claiming links from existing brand mentions that lack hyperlinks. Lost links can result from page redesigns, URL changes, or content removal on linking sites. The reclamation process includes monitoring for lost backlinks using SEO tools, identifying the cause, and reaching out to webmasters to request link restoration. Unlinked brand mentions represent another reclamation opportunity — when someone mentions your brand without linking to you, a simple outreach request can convert that mention into a valuable backlink. Link reclamation is often more efficient than building new links because you’re working with sites that have already shown interest in your brand.