Template Analytics & Reporting
Monthly Link Report Template
A structured template for producing monthly link building reports for stakeholders and clients
For SEO Manager
Related feature: Link Monitoring
Monthly Link Building Report
Use this template to compile a consistent monthly report that communicates link building progress, results, and next steps to stakeholders.
Report Header
| Field | Value |
|---|---|
| Report period | — |
| Prepared by | — |
| Date prepared | — |
| Client / project | — |
Executive Summary
Write a 3-5 sentence summary covering the most important outcomes from the reporting period, any notable wins, and strategic adjustments made.
Links Acquired This Month
| # | Target URL | Linking Domain | DR | Link Type | Anchor Text | Date Live |
|---|---|---|---|---|---|---|
| 1 | — | — | — | — | — | — |
| 2 | — | — | — | — | — | — |
| 3 | — | — | — | — | — | — |
Performance vs. Targets
| Metric | Target | Actual | % of Target | Status |
|---|---|---|---|---|
| New referring domains | — | — | — | — |
| Total links acquired | — | — | — | — |
| Average link DR | — | — | — | — |
| Outreach response rate | — | — | — | — |
| Exchange completion rate | — | — | — | — |
Link Profile Changes
| Metric | Start of Month | End of Month | Net Change |
|---|---|---|---|
| Total referring domains | — | — | — |
| Total backlinks | — | — | — |
| Domain Rating | — | — | — |
| Dofollow ratio | — | — | — |
Outreach Activity Summary
| Channel | Sent | Responses | Positive | Links Won |
|---|---|---|---|---|
| Reciprocal exchanges | — | — | — | — |
| Guest post pitches | — | — | — | — |
| Resource page outreach | — | — | — | — |
| Broken link outreach | — | — | — | — |
| Total | — | — | — | — |
Lost Links
| URL | Linking Domain | DR | Date Lost | Reason | Recovery Action |
|---|---|---|---|---|---|
| — | — | — | — | — | — |
Next Month Plan
| Priority | Action Item | Target Outcome | Owner |
|---|---|---|---|
| High | — | — | — |
| High | — | — | — |
| Medium | — | — | — |
| Low | — | — | — |