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Template Link Exchange

Link Placement Checklist

A checklist template for verifying that link placements meet all agreed-upon requirements

For SEO Manager

Related feature: Link Monitoring

Use this checklist each time a partner confirms they have placed your link. Complete all checks within 48 hours of notification.

Exchange Information

  • Partner: [Partner name]
  • Partner domain: [domain.com]
  • Expected page URL: [URL where the link should appear]
  • Expected target URL: [Your URL the link should point to]
  • Expected anchor text: [Agreed anchor text]
  • Verification date: [Date]
  • Verified by: [Your name]

Verification Steps

  • Link exists on the specified page
  • Link points to the correct target URL
  • Link is clickable and resolves properly
  • Link anchor text matches the agreement
  • Link is dofollow (no rel=“nofollow”, “ugc”, or “sponsored”)
  • Link does not have a redirect before reaching your URL
  • Link is a standard HTML anchor tag (not JavaScript-rendered only)

Placement Quality

  • Link is within the main content body
  • Link is not in the footer, sidebar, or navigation
  • Surrounding content is relevant and provides context
  • Link is visible to users (not hidden via CSS)

Page Health

  • Page returns HTTP 200 status
  • Page is indexed (confirmed via site: search)
  • Page is not blocked by robots.txt
  • Page does not have a noindex meta tag
  • Page loads within 5 seconds

Result

  • PASS — All checks passed, exchange verified
  • FAIL — Issues found (detail below)

Issues found: [Describe any problems]

Action taken: [Describe follow-up steps]

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