Guest Post Prospecting

Finding Guest Post Opportunities

Guest posting remains one of the most reliable ways to acquire high-quality backlinks. The challenge is finding sites that accept guest contributions and are worth your time.

Search Operators for Finding Prospects

Use these Google search operators to find sites that accept guest posts:

• "your niche" + "write for us"
• "your niche" + "guest post guidelines"
• "your niche" + "contribute an article"
• "your niche" + "become a contributor"
• "your niche" + "submit a post"

Alternative Discovery Methods

1. Competitor analysis — find where your competitors have guest posted using backlink analysis tools
2. Author search — find prolific guest posters in your niche and see where they publish
3. Slack communities — many SEO Slack groups have channels for guest post opportunities
4. Social media — follow hashtags like #guestpost and #writeforus on Twitter/X

Qualifying Guest Post Sites

Rate each prospect on these criteria:

• DR/DA above 30 (or your minimum threshold)
• Real organic traffic (not just authority from links)
• Relevant to your niche or audience
• Publishes quality content regularly
• Allows dofollow links in the author bio or within content
• Does not charge for guest posts (pay-for-play sites are lower quality)
• Has a real editorial process (not just accepting everything)

Building Your Prospect Database

1. Create a spreadsheet with columns: site name, URL, DA, traffic, contact info, status
2. Aim to identify 20-30 qualified prospects per month
3. Prioritize sites where your expertise is the best fit
4. Track all outreach and responses in Linkorite

Pro Tip

Combine guest posting with reciprocal exchanges. When you guest post on a site, you build a relationship that can lead to future link exchange opportunities.