Site Architecture
The structural organization of a website's pages and how they are linked together
Site architecture refers to how a website’s pages are organized, categorized, and interconnected through internal links. A well-planned site architecture helps search engines understand content hierarchy and distributes link equity efficiently throughout the site. For link building, site architecture is crucial because it determines how external link equity flows from linked pages to the rest of your site. A flat architecture where important pages are few clicks from the homepage ensures backlink value reaches deeper pages. When planning link building campaigns, understanding your site structure helps you target pages that will distribute acquired link equity most effectively.