SEO
Share of Voice
A metric measuring a brand's visibility in search results compared to competitors
Share of voice in SEO measures the proportion of total search visibility your website captures compared to competitors for a set of target keywords. It provides a holistic view of competitive positioning beyond individual keyword rankings. For link building, share of voice serves as a high-level KPI that reflects the cumulative impact of backlink acquisition efforts. As you build quality links and improve rankings across multiple keywords, your share of voice should increase relative to competitors. Monitoring this metric helps justify link building budgets and demonstrates strategic progress to stakeholders who may not be familiar with technical SEO metrics.