Sender Reputation
A score assigned to your email sending domain that affects whether your emails reach inboxes
Sender reputation is a score assigned by email service providers to your sending domain and IP address, determining whether your emails land in inboxes or spam folders. It’s built over time based on factors like bounce rates, spam complaints, engagement rates, and sending patterns. For link building outreach, a damaged sender reputation can effectively kill your campaign by preventing emails from reaching prospects. Protecting sender reputation requires gradually increasing send volume, maintaining clean contact lists, honoring unsubscribe requests, and monitoring for spam complaints. Using dedicated outreach domains separate from your main business domain is a common practice that protects your primary domain’s reputation.