Search Visibility
A metric measuring how often a website appears in search results for its tracked keywords
Search visibility is an aggregate metric that estimates how visible your website is in organic search results across all tracked keywords. It considers both your ranking positions and the search volume of keywords you rank for. Higher search visibility correlates with more organic traffic potential. Link building is one of the primary drivers of search visibility improvement, as acquiring quality backlinks helps pages climb in rankings across multiple keywords. Tracking search visibility over time provides a high-level view of your overall SEO performance and the cumulative impact of link building campaigns. Declining visibility may signal lost links, algorithmic changes, or increased competition.