Press Release
An official statement distributed to media outlets to announce newsworthy information
A press release is a formal announcement distributed to media outlets about newsworthy events, product launches, research findings, or company milestones. While press releases alone no longer provide direct SEO value (most distribution links are nofollow), they serve as a catalyst for earning organic media coverage with genuine editorial backlinks. An effective press release provides journalists with a clear story angle, supporting data, and expert quotes that make coverage easy to write. For link building, press releases work best as part of a broader digital PR strategy where the announcement sparks genuine media interest rather than serving as a link building tactic alone.