SEO
Orphan Page
A webpage that has no internal links pointing to it from other pages on the same site
An orphan page is a page on a website that is not linked to by any other page on the same domain, making it difficult for both users and search engine crawlers to discover. Orphan pages often underperform in search rankings because they lack internal link equity. For link building, identifying orphan pages on your own site presents an opportunity — adding internal links to these pages can boost their visibility and make external backlinks to them more effective. When building links, ensure the target pages on your site are well-integrated into your internal linking structure so that the link equity from backlinks flows throughout your site.