Dwell Time
Learn what dwell time means in SEO, how user engagement duration on a page before returning to search results signals content quality to Google
Dwell time refers to how long a visitor stays on a page after clicking through from search results before navigating back. While not a confirmed ranking factor, longer dwell times generally indicate that content is satisfying user intent. For link building, dwell time is relevant because pages with engaging, comprehensive content tend to keep visitors longer and are more likely to earn natural backlinks. When creating linkable assets, focusing on depth and quality increases dwell time and makes the content more attractive to potential linkers. Similarly, when choosing pages to target for link acquisition, prioritizing high-dwell-time content ensures the links point to pages that search engines likely view favorably.