Framework SEO Strategy
SEO Competitor Analysis Framework
A comprehensive framework for analyzing competitors' SEO and link building strategies
For SEO Manager
Related feature: Link Exchange Management
SEO Competitor Analysis Framework
Use this framework to systematically analyze how your competitors build links and where opportunities exist for your site.
Competitor Selection
| Competitor | Domain | DR | Monthly Traffic | Overlap Score |
|---|---|---|---|---|
| Competitor 1 | — | — | — | — |
| Competitor 2 | — | — | — | — |
| Competitor 3 | — | — | — | — |
| Competitor 4 | — | — | — | — |
| Your Site | — | — | — | — |
Backlink Profile Comparison
| Metric | You | Comp 1 | Comp 2 | Comp 3 |
|---|---|---|---|---|
| Referring domains | — | — | — | — |
| Backlinks total | — | — | — | — |
| DR 50+ links | — | — | — | — |
| Dofollow % | — | — | — | — |
| Avg. linking domain DR | — | — | — | — |
| Link velocity (monthly) | — | — | — | — |
Link Acquisition Strategy Analysis
For each competitor, identify their primary link building methods:
| Strategy | Comp 1 | Comp 2 | Comp 3 | Your Usage |
|---|---|---|---|---|
| Reciprocal exchanges | — | — | — | — |
| Guest posting | — | — | — | — |
| Content marketing | — | — | — | — |
| Digital PR | — | — | — | — |
| Resource page links | — | — | — | — |
| Directory submissions | — | — | — | — |
| Broken link building | — | — | — | — |
Top Linked Content Analysis
For each competitor, list their top 5 most-linked pages:
| Competitor | Page URL | Topic | Referring Domains | Content Type |
|---|---|---|---|---|
| — | — | — | — | — |
Opportunity Assessment
| Opportunity Type | Count | Priority | Estimated Effort |
|---|---|---|---|
| Domains linking to 2+ competitors, not you | — | High | — |
| Domains linking to 1 competitor, not you | — | Medium | — |
| Content gaps (topics competitors rank for) | — | High | — |
| Strategy gaps (methods you are not using) | — | Medium | — |
Action Plan
Based on the analysis, prioritize the top 10 actions for the next quarter.