Template Content Promotion
Infographic Brief Template
A creative brief template for planning infographics designed to earn backlinks
For SEO Manager
Related feature: Link Exchange Management
Infographic Creative Brief
Use this template to brief your designer or agency on an infographic designed to attract backlinks and social shares.
Project Overview
| Field | Details |
|---|---|
| Infographic title | — |
| Topic | — |
| Target keyword | — |
| Target audience | — |
| Owner | — |
| Designer | — |
| Deadline | — |
Content Outline
Headline / Title
[Working title that communicates the key value proposition]
Hook / Introduction
[1-2 sentences that draw the reader in and establish why this data matters]
Section 1: [Section Title]
- Data point: [Specific statistic or fact]
- Data point: [Specific statistic or fact]
- Visualization type: Bar chart / Pie chart / Icon array / Timeline
Section 2: [Section Title]
- Data point: [Specific statistic or fact]
- Data point: [Specific statistic or fact]
- Visualization type: [Type]
Section 3: [Section Title]
- Data point: [Specific statistic or fact]
- Data point: [Specific statistic or fact]
- Visualization type: [Type]
Conclusion / Key Takeaway
[The one thing readers should remember]
Sources
[List all data sources with URLs for credibility]
Design Specifications
| Element | Specification |
|---|---|
| Dimensions | 800px wide x [height based on content] |
| Brand colors | [Hex codes] |
| Font family | [Font name] |
| Logo placement | Bottom right |
| Style reference | [Link to examples you like] |
| File formats needed | PNG, JPG, PDF |
| Social versions | 1200x628 (landscape), 1080x1080 (square) |
Embed Code Requirements
Include an HTML embed code at the bottom of the blog post that:
- Displays the infographic at full width
- Links back to the original page on your site
- Includes alt text with the target keyword
Promotion Checklist
- Blog post written to accompany the infographic
- Embed code generated and tested
- Social media images created in multiple sizes
- Outreach list of 50+ sites that share infographics in the niche
- Submission to infographic directories prepared