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Template Content Promotion

Infographic Brief Template

A creative brief template for planning infographics designed to earn backlinks

For SEO Manager

Related feature: Link Exchange Management

Infographic Creative Brief

Use this template to brief your designer or agency on an infographic designed to attract backlinks and social shares.

Project Overview

FieldDetails
Infographic title
Topic
Target keyword
Target audience
Owner
Designer
Deadline

Content Outline

Headline / Title

[Working title that communicates the key value proposition]

Hook / Introduction

[1-2 sentences that draw the reader in and establish why this data matters]

Section 1: [Section Title]

  • Data point: [Specific statistic or fact]
  • Data point: [Specific statistic or fact]
  • Visualization type: Bar chart / Pie chart / Icon array / Timeline

Section 2: [Section Title]

  • Data point: [Specific statistic or fact]
  • Data point: [Specific statistic or fact]
  • Visualization type: [Type]

Section 3: [Section Title]

  • Data point: [Specific statistic or fact]
  • Data point: [Specific statistic or fact]
  • Visualization type: [Type]

Conclusion / Key Takeaway

[The one thing readers should remember]

Sources

[List all data sources with URLs for credibility]

Design Specifications

ElementSpecification
Dimensions800px wide x [height based on content]
Brand colors[Hex codes]
Font family[Font name]
Logo placementBottom right
Style reference[Link to examples you like]
File formats neededPNG, JPG, PDF
Social versions1200x628 (landscape), 1080x1080 (square)

Embed Code Requirements

Include an HTML embed code at the bottom of the blog post that:

  • Displays the infographic at full width
  • Links back to the original page on your site
  • Includes alt text with the target keyword

Promotion Checklist

  • Blog post written to accompany the infographic
  • Embed code generated and tested
  • Social media images created in multiple sizes
  • Outreach list of 50+ sites that share infographics in the niche
  • Submission to infographic directories prepared

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