Playbook Analytics & Reporting
Monthly Link Building Report
How to create a comprehensive monthly report on link building activity and results
For SEO Manager
Related feature: Link Exchange Management
Why Monthly Reporting Matters
A monthly link building report keeps stakeholders informed, demonstrates ROI, and provides the data you need to optimize your strategy. Without reporting, it is impossible to know what is working.
Report Structure
Section 1: Executive Summary
Provide a 3-5 sentence overview of the month’s performance, highlighting wins and any issues.
Section 2: Key Metrics
| Metric | This Month | Last Month | Change |
|---|---|---|---|
| New backlinks acquired | — | — | — |
| New referring domains | — | — | — |
| Links lost | — | — | — |
| Active exchange partnerships | — | — | — |
| Outreach emails sent | — | — | — |
| Response rate | — | — | — |
| Domain authority | — | — | — |
Section 3: Link Acquisition Breakdown
- Links by source type (reciprocal exchange, guest post, editorial, etc.)
- Links by quality tier (high, medium, low authority)
- Top 5 links acquired this month with details
Section 4: Pipeline Status
- Prospects in pipeline
- Exchanges in negotiation
- Exchanges awaiting placement
- Exchanges completed this month
Section 5: Issues and Risks
- Links removed or degraded this month
- Partners who have not fulfilled their obligations
- Any manual actions or spam warnings
Section 6: Next Month Plan
- Target number of new links
- Priority outreach campaigns
- Content assets in development for link building
- Partners to renew or terminate
Data Sources
Pull data from Linkorite (exchange tracking, monitoring), Ahrefs or Semrush (backlink metrics), Google Search Console (referring domains), and your outreach platform (email metrics).