Backlinko: Features, Pricing & Review (2026)
SEO training and research platform by Brian Dean, now part of Semrush, offering data-driven SEO guides and industry studies.
https://backlinko.comVerdict
The most respected source of data-driven SEO training and strategies, now backed by Semrush's resources.
Pricing
free
From $0
Team Size
solo
Founded
2012
HQ
Austin, USA
Best For
SEO professionals who want research-backed strategies and training for link building and content marketing
Not Great For
Teams looking for an active software tool or hands-on link building platform
Features
- SEO Training Hub
- Industry Studies
- Link Building Guides
- Content Marketing Strategies
- SEO Research
- Case Studies
- Newsletters
Pros
- + Research-backed strategies grounded in real data and studies
- + Brian Dean's frameworks are widely respected and proven effective
- + Free content is already more valuable than many paid courses
Cons
- - Educational resource rather than a software tool
- - Some strategies require significant resources to implement
Backlinko is not a software tool but rather the most influential SEO education resource in the industry. Founded by Brian Dean and now part of the Semrush ecosystem, Backlinko publishes data-driven guides, original research studies, and proven frameworks that have shaped how thousands of SEO professionals approach link building and content marketing.
The Skyscraper Technique, one of Brian Dean’s most well-known frameworks, has become a standard approach to content-driven link building. His guides on outreach email templates, link building strategies, and content optimization are referenced widely across the SEO community. The original research studies, which analyze millions of search results and backlinks, provide genuine insights that inform strategy.
Since the Semrush acquisition, Backlinko has expanded its content library while maintaining the data-driven, actionable approach that built its reputation. The training hub provides structured learning paths for different skill levels and SEO specializations.
For teams using Linkorite for link exchange management, Backlinko’s strategies around content creation, outreach messaging, and link building best practices provide the strategic foundation that makes exchange programs more effective. Understanding what makes content linkable and how to craft compelling partnership proposals directly improves exchange success rates.